Product-country images : impact and role in international marketing / Nicolas Papadopoulos, Louise A. Heslop, editors. - New York : International Business Press, c1993. - xxvi, 477 p. : ill. ; 22 cm.

Includes index

Includes bibliographical references.

156024237X (pbk.)


Marketing.
Consumers' preferences--Cross-cultural studies.

Country of origin.