Keegan, Warren J. <br/><br/>
Global marketing / 
Warren J. Keegan and Mark C. Green. 
 - 8th ed. 
 - Boston :  Pearson Education,  2015. 
 - 608 p. :  col ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781292017389 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.