TY  - BOOK
AU  - Sudharshan,Devanathan
TI  - Marketing strategy: relationships, offerings, timing and resource allocation 
SN  - 9780024182647 (Hardcover)
AV  - HF5415.13 SUD 
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
N1  - Includes bibliographical references.
ER  -