Sudharshan, Devanathan <br/><br/>
Marketing strategy :  relationships, offerings, timing and resource allocation / 
Devanathan Sudharshan. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  ©1995 
 - xvii, 446 pages :  Illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9780024182647 (Hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415.13 SUD