TY  - BOOK
AU  - Potter,Ned
TI  - The library marketing toolkit
SN  - 9781856048064 (pbk.)
PY  - 2012///
CY  - London
PB  - Facet Publishing
KW  - Libraries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Public relations
KW  - Advertising
N1  - Includes index; Includes bibliographical references; Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms
ER  -