TY  - BOOK
AU  - O'Keefe,Daniel J.
TI  - Persuasion: theory & research 
SN  - 9780761925392 (pbk.)
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - Sage Publications
KW  - Persuasion (Psychology)
N1  - Includes index; Includes bibliographical references
ER  -