O'Keefe, Daniel J. <br/><br/>
Persuasion :  theory & research / 
Daniel J. O'Keefe. 
 - 2nd ed. 
 - Thousand Oaks, CA :  Sage Publications,  c2002. 
 - xvi, 365 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780761925392 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)