00826cam a2200253 i 4500 9781452256573 (pbk.) MAIN P91.3 BER Berger, Arthur Asa. Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. 3rd. ed. Los Angeles : SAGE, 2014 xvii, 365 pages : ill. ; 23 cm Includes index. Includes bibliographical references. Mass media Research Methodology. Communication Research Methodology. .b10349108 16-09-16 13-11-14 20230123122227.0 NUST BOOKS P91.3 BER 130013 130013 2023-01-23 00:00:00 7 P91.3 BER 92004041431 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00