@book{129708,
	author = {Capon, Noel. and Hulbert, James M.},
	title = {Managing marketing in the 21st century :},
	publisher = {Wessex Inc.,},
	year = {2007.},
	address = {Bronxville, N.Y. :},
	edition = {European ed.},
	note = {Includes index.}
}