Capon, Noel. <br/><br/>
Managing marketing in the 21st century :  developing and implementing the market strategy / 
Noel Capon and Roy Capon ; with James Mac Hulbert. 
 - European ed. 
 - Bronxville, N.Y. :  Wessex Inc.,  2007. 
 - xxxii, 118 p. :  ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780979734441 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.