Wheeler, Alina. <br/><br/>
Designing brand identity :  an essential guide for the whole branding team / 
Alina Wheeler. 
 - 4th ed. 
 - Hoboken, New Jersey :  John Wiley & Sons, Inc.,  2013 
 - x, 326 p. :  col. ill. ;  29 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781118099209 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Trademarks--Design.