TY  - BOOK
AU  - Palmatier,Robert W.
AU  - Stern, Louis.
AU  - El-Ansary,Adel I.
TI  - Marketing channel strategy
SN  - 9781292060460 (pbk.)
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Marketing channels
N1  - Includes index; Includes bibliographical references
ER  -