Palmatier,Robert W. <br/><br/>
Marketing channel strategy / 
Robert Palmatier , Louis Stern [and] Adel El-Ansary. 
 - 8th ed. 
 - Boston :  Pearson,  2015. 
 - 496 p. :  ill. ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781292060460 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.