TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
TI  - Consumer behavior
SN  - 0395665922 (hbk.)
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
N1  - Includes index; Includes bibliographical references
ER  -