Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer and Deborah J. MacInnis. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  1997. 
 - xxviii, 675 p. :  ill. (some col.),  ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395665922 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.