Winning at innovation :  the A-to-F Model / 
Fernando Trias de Bes and Phillip Kotler   
 - New York :  Palgrave Macmillan,  2011. 
 - xvi, 272 p. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780230343436 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Research, Industrial.<br/>Technological innovations.