TY  - BOOK
AU  - Morris,Trevor
AU  - Goldsworthy,Simon
TI  - PR today: the authoritative guide to public relations 
SN  - 9780230240094 (pbk.)
PY  - 2012///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Public relations
KW  - BUSINESS & ECONOMICS / Public Relations
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Industries / Media & Communications Industries
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
N1  - Includes index; Includes bibliographical references; Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary
ER  -