the authoritative guide to public relations Morris, Trevor. creator Goldsworthy, Simon. text Houndmills, Basingstoke, Hampshire New York Palgrave Macmillan 2012 monographic

print

xxii, 347 p. : ill. ; 24 cm. Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary. Trevor Morris, Simon Goldsworthy. Includes index. Includes bibliographical references. Public relations BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Industries / Media & Communications Industries BUSINESS & ECONOMICS / Advertising & Promotion 9780230240094 (pbk.) 20230123122125.0