01553cam a22002898a 4500 9780230240094 (pbk.) MAIN HD59 MOR. Morris, Trevor. PR today : the authoritative guide to public relations / Trevor Morris, Simon Goldsworthy. Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012. xxii, 347 p. : ill. ; 24 cm. Includes index. Includes bibliographical references. Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary. Public relations. BUSINESS & ECONOMICS / Public Relations. bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries. bisacsh BUSINESS & ECONOMICS / Advertising & Promotion. bisacsh Goldsworthy, Simon. .b10351917 28-11-14 28-11-14 20230123122125.0 NUST BOOKS HD59 MOR. 128210 128210 2023-01-23 00:00:00 2 HD59 MOR 92004037112 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00