Morris, Trevor. <br/><br/>
PR today :  the authoritative guide to public relations / 
Trevor Morris, Simon Goldsworthy. 
 - Houndmills, Basingstoke, Hampshire ;  New York :  Palgrave Macmillan,  2012. 
 - xxii, 347 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary. 
<br/><br/><label>ISBN: </label>9780230240094 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>BUSINESS & ECONOMICS / Public Relations.<br/>BUSINESS & ECONOMICS / Industries / Media & Communications Industries.<br/>BUSINESS & ECONOMICS / Advertising & Promotion.