Barringer, Bruce R. <br/><br/>
Preparing effective business plans :  an entrepreneurial approach / 
Bruce R. Barringer. 
 - Harlow :  Pearson Education Limited,  2014. 
 - 262 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence. 
<br/><br/><label>ISBN: </label>9781292039916 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Entrepreneurship.<br/>New business enterprises--Planning.<br/>Small business--Planning.