TY  - BOOK
AU  - Mackay,Hugh
AU  - O'Sullivan,Tim
TI  - The media reader: continuity and transformation 
SN  - 0761962506 (pbk.)
PY  - 1999///
CY  - London
PB  - Sage Publications
KW  - Mass media
N1  - Includes index; Includes bibliographical references
ER  -