The media reader :  continuity and transformation / 
edited by Hugh Mackay and Tim O'Sullivan. 
 - London  :  Sage Publications,  1999. 
 - xiv, 425 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761962506 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.