Scarborough, Norman M. <br/><br/>
Essentials of entrepreneurship and small business management / 
Norman M. Scarborough. 
 - 7th ed. 
 - Boston :  Pearson,  c2014. 
 - 719 p. :  ill. (col.) ;  28 cm. 
 - Global edition. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/>The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. 
<br/><br/><label>ISBN: </label>9780273787129 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.<br/>New business enterprises--Management.<br/>Entrepreneurship.