TY  - BOOK
AU  - Strickland,A.J.
AU  - Gamble,John
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9780077137236 (pbk.)
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -