TY  - BOOK
AU  - O'Connor, John.
AU  - Galvin,Eamonn
TI  - Marketing and information technology: the strategy, application and implementation of IT in marketing 
SN  - 0273626442 (pbk.)
PY  - 1997///
CY  - London
PB  - Pitman
KW  - Marketing
KW  - Information technology
N1  - Includes index; Includes bibliographical references
ER  -