O'Connor, John. <br/><br/>
Marketing and information technology :  the strategy, application and implementation of IT in marketing / 
John O'Connor [and] Eamonn Galvin. 
 - London :  Pitman,  1997. 
 - xii, 289 p. ;  25  cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273626442 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Information technology.