Davidson, Hugh. <br/><br/>
Even more offensive marketing :  an exhilarating action guide to winning in business / 
Hugh Davidson. 
 - London :  Penguin Books,  1997. 
 - 606 p. :  ill. ;  22cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0140256911 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>market-research --market research--marketing-research