TY  - BOOK
AU  - Wilmshurst,John
AU  - Mackay,Adrian
TI  - The fundamentals of advertising
SN  - 0750615621 (pbk.)
PY  - 1999///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - Includes index; lncludes bibliographical references.
ER  -