Wilmshurst, John. <br/><br/>
The fundamentals of advertising / 
John Wilmshurst and Adrian Mackay. 
 - 2nd ed. 
 - Boston :  Butterworth-Heinemann,  1999. 
 - xi, 384 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>lncludes bibliographical references.  
<br/><br/><label>ISBN: </label>0750615621 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.