Good for business :  the rise of the conscious corporation / 
Andrew Benett ... [et al.]. 
 - 1st ed. 
 - New York :  Palgrave Macmillan,  2009. 
 - xv, 239 p. :  ill. ;  25 cm. 
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780230616875 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social responsibility of business.<br/>Corporations--Social aspects.<br/>Branding (Marketing)