TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0273779826 (paperback)
AV  - HF5415 KOT 
PY  - 2013///
CY  - Boston
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -