Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - fourteenth Edition 
 - Boston :  Pearson Prentice Hall,  ©2013. 
 - 636, [136] pages. :  illustration. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273779826 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 KOT