TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong, Gary.
TI  - Principles of marketing: Global edition 
SN  - 027375243x (pbk.) 
PY  - 2012///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
N1  - Includes index; Includes  bibliographic references
ER  -