The SAGE handbook of media studies / 
editor-in-chief, John D. H. Downing ; associate editors, Denis McQuail, Philip Schlesinger, Ellen Wartella. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2004. 
 - ix, 629 p. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761921699 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Handbooks, manuals, etc.