TY  - BOOK
AU  - Cakim,Idil Miriam
TI  - Implementing word of mouth marketing: online strategies to identify influencers, craft stories, and draw customers 
SN  - 9780470442555 (hbk. )
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Word-of-mouth advertising
KW  - Telemarketing
N1  - Includes index; Includes bibliographical references
ER  -