Cakim, Idil Miriam. <br/><br/>
Implementing word of mouth marketing :  online strategies to identify influencers, craft stories, and draw customers / 
Idil Miriam Cakim. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xvii, 204 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780470442555 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Telemarketing.