Wilson, Alan M. <br/><br/>
Marketing research :  an integrated approach / 
Alan Wilson. 
 - 3rd ed. 
 - Harlow, England :  Financial Times/Prentice Hall,  2011. 
 - xxii, 410 p. :  col. ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes index.  Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780273718703 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.