TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0130653500 (paperback)
AV  - HF5415 BOY 
PY  - 1994///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -