Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington and Stephen Pettitt. 
 - Second Edition 
 - Harlow :  FT/Prentice Hall,  ©2000. 
 - xx, 1079 pages. :  col. illustration. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273644440 (paperback. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BRA