TY  - BOOK
AU  - 
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131273124 (paperback)
AV  - HF5415 ARM 
PY  - 2000///
CY  - Upper Saddle River
PB  - Prentice Hall International
KW  - Marketing
KW  - Undestanding  the marketplace and consumers
KW  - Retailing and wholesaling
N1  - Includes bibliographical references and index
ER  -