00883nam a2200253 a 4500003000400000005001700004008004100021020002700062040003100089050001500120100002900135245007400164250002000238260006400258300005400322336002600376337002800402338002700430504005100457650001500508650004800523650003000571700002800601OSt20240220161804.0                                          a0131273124 (paperback)  cNUSTaNUSTbengdNUSTerda  aHF5415 ARM1 qArmstrong, Gary.eAuthor10aMarketing :ban introduction /cGary Armstrong and  Philip Kotler.     aSeventh edition  aUpper Saddle River :bPrentice Hall International,c©2000.  axxvii, 575 pages :bcolour illustrations;c26 cm.  2rdacontentatextbtxt  2rdamediaaunmediatedbn  2rdacarrieravolumebnc  aIncludes bibliographical references and index. 0aMarketing. 0vUndestanding  the marketplace and consumers 0vRetailing and wholesaling1 aKotler, Philip.eAuthor