TY  - BOOK
AU  - Cateora,Philip R.
TI  - International marketing
SN  - 0071123121 (pbk.)
PY  - 2002///
CY  - New Dehli
PB  - McGraw-Hill, 
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index; Includes bibliographical references
ER  -