Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 11th ed. 
 - New Dehli:  McGraw-Hill,   2002. 
 - xxv, 694 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0071123121 (pbk.) 0070499470 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.