TY  - BOOK
AU  - Wilson,Richard M.S.
AU  - Gilligan,Colin
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing management: planning, implementation, and control 
SN  - 075062244x (pbk.)
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -