Wilson, Richard M.S. <br/><br/>
Strategic marketing management :  planning, implementation, and control / 
Richard M.S. Wilson and Colin Gilligan. 
 - Oxford :  Butterworth-Heinemann,  1997. 
 - xx, 827 p. :  ill. ;  29 cm. 
 - The Marketing series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>075062244x (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing.