TY  - BOOK
AU  - Croft,Michael J.
TI  - Market segmentation: a step-by-step guide to profitable new business 
SN  - 0415097363 (pbk.)
PY  - 1994///
CY  - London
PB  - Routledge
KW  - Market segmentation
KW  - Management
KW  - New business enterprises
N1  - Includes bibliographical references
ER  -