Croft, Michael J. <br/><br/>
Market segmentation :  a step-by-step guide to profitable new business / 
Michael J. Croft. 
 - London :  Routledge,  1994. 
 - xi, 82 p. :  ill. ;  21 cm. 
 - Marketing for managers .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0415097363 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--Management.<br/>New business enterprises.