TY  - BOOK
AU  - Cannon,Tom
TI  - Basic marketing: principles and practice 
SN  - 0304332216 (paperback)
AV  - HF 5415 CAN 
PY  - 1996///
CY  - London, New York
PB  - Cassell
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -