Cannon, Tom. <br/><br/>
Basic marketing :  principles and practice / 
Tom Cannon. 
 - Fourth edition 
 - London ;  New York :  Cassell,  ©1996. 
 - xiv, 450 papes :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0304332216 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 CAN